3 Tips for Making Content ShareableLast Updated: July 25, 2018
Content is a pretty big deal in terms of digital marketing. It is what people find through searches on Google, what people share on social media from your site, and what, ultimately, leads to increased sales.
That being said, you can’t just throw a post or a video onto Facebook or Twitter, and expect tonnes of leads and sales as a result. You need to put some thought into the structure of what you’re creating, in order to maximize its shareability. And today, we’ve created this simple post with some key tips that will help you to do just that.
Shareable Content – 3 Tips for Businesses
Of course, all business owners are harder pressed than ever before, and if you are not an experienced writer, you may feel a little bit intimidated and reluctant to even post content to your website or social media platforms. And that would be a very big mistake.
Making your content more shareable is principally a matter of structure and, most important, keeping things very, very simple. Search engines favour content that is simply and directly devised and executed, while the social media posts that perform best tend to be those that have been devised from a strategic and business-like perspective, rather than a pure ‘writerly’ point of view.
That’s why many of you who don’t have much experience in social media might be quite surprised by the simplicity of these three tips to achieve shareable content.
It really is as simple as that, and if you have been in business for any length of time, focusing on the principles of knowing your audience better, providing value, and building fruitful relationships with your markets, should not find you on uncertain ground!
If you consciously devote time to applying these three tips into your usage of social media, it will be highly likely that you’ll soon seen beneficial results. Here are those points expanded on in a little more detail.
Tip 1 – Know your Audience
Most brands have a basic understanding of the audience that they are dealing with based on their demographic. Fewer brands actually build their audience persona using social data.
Facebook Custom Audience, Social monitoring software, and question-and-answer sites offer ways to learn more about your audience. If you don’t know about them, then how can you connect?
Tip 2 – Provide Value
Your brand should be the first brand that comes to mind when a customer is looking to buy. In order to make that happen, you have to be providing something for your customer beyond your product. What you’re providing for them shouldn’t feel like marketing, though of course it is.
Charmin, for example, created an app that helped their customers find clean restrooms abroad. This app didn’t sell anything directly, but it did put the Charmin name into people’s minds.
Tip 3 – Expand Your Conversation
Your audience doesn’t want to just hear about your brand again and again. Why not start a conversation? That’s what social media was made for! Be sure to focus your conversation on a topic that your audience is interested in. Some good examples of such campaigns that have worked well are General Electric’s #6SecondScience, or Method’s #DirtyLittleSecrets campaign.
Both of these were both fun and engaging for the audience. It might just make your brand stand out against the competitors that little bit more in the eyes of the consumer.
Shareable Content & Finding Your Audience – Infographic
Finally, here is a helpful infographic guide about social media and who is using it, which will help you to devise shareable content that acts as a traffic magnet for your business online.
Download this infographic.