6 Ways For Your Business Respond to Coronavirus Lockdown with DigitalLast Updated: December 1, 2020
First and foremost all the team at AGENT Digital wish all readers and their families the best during these challenging times.
As the world joins forces to contain the current COVID-19 crisis, businesses are concerned with the impact that events may have on their business and the relationship with their customers. Companies want to continue to provide service to their customers, and need to maintain a presence to their target market online so they can return to growth as soon as they can after the crisis lifts.
This is a time for companies to be innovative to serve customer needs today as well as provide momentum for when this current crisis passes in the coming months.
There will be an unprecedented amount of business owners and customers online during the coming weeks due to the Coronavirus crisis – It is now imperative that your business website is easily found online in the coming weeks.
Your business’s presence online have never been more crucial – Here are 5 actions to help your business respond to a Coronavirus Lockdown:
1.Don’t come to a standstill, Innovate:
The action your business takes today during this time will define your business when the crisis passes. Never forget that it is more important now than ever to push through and to innovate. Overall marketing budgets will inevitably be cut back, but stopping is not an option. Digital marketing should never be an afterthought for a business even in the most booming of economic times, but during this pandemic crisis, focusing on digital is now essential.
2. Engage With Your Customers on Social Media
Turn your social media platforms into your business’s PR machine. Continuing to engage with your customers online is in the best interest to your business a this time. Reach out to your customers to let then know how you are responding to the current situation and that you are there for them. Highlight how your business in using innovation to continue to work with clients during these challenging times.
i) Create a post highlighting your business’s COVID-19 Business Continuity Plan
ii) Create a post highlighting your business’s remote working plan so that you can continue to engage, service and support clients during this period.
Example: View the AGENT Digital’s COVID-19 Business Continuity Plan
3. Maintain Your Campaign Ad Spends
In challenging times such as these, it may seem logical to trim your expenditures where you can; unfortunately, ads aren’t where you want to do it. For example if you’re managing various ad campaigns through your brand’s Google AdWords, reducing output on these platforms is actually more likely to hurt your business than empower it.
As long as the internet is still accessible and ad-supported, you can reach consumers and expect digital to drive measurable results to the bottom line. In fact, a number of studies over many years have shown those who advertise during times of crisis can actually increase market share when the right approach is taken.
Focus your budget on result driven PPC (Pay Per Click) platforms such as Google Adwords during this time – the more eyes that see your brand, the more people are likely to invest in what you have to offer. Keep your visibility up by maintaining your monthly ad output.
4. Ecommerce / Online Payment Terminals:
Without the ability to physically meet clients and take payments in person all sectors are being affected during this period. Now is the time to innovate by adding an Ecommerce Shop / Online Payment Terminal to your website so that you can receive payments remotely online.
i) Ecommerce Shops:
For our retail clients we are enabling clients to sell their products online effectively and quickly by creating Ecommerce shops.
ii) Online Payment Terminals:
For our B2B clients we are quickly setting up online payment terminals to allow clients who are working remotely to easily and quickly take custom payments amounts from their clients online.
Example of Online Payment Terminal: https://www.agent.media/digital/payments/
5. Focus on Local SEO
Search engine optimization (SEO) is the driving force behind your brand’s ability to be identified, categorized and ranked by search engines, such as Google. If you set up and maintain a comprehensive SEO strategy, you can keep your brand’s content at the top of search rankings for months, if not years, to come.
Focus your SEO strategy on achieving / maintaining your local search results. i.e. customers searching for your services / products locally. Local SEO has never been more important that during a crisis situation such as a Coronavirus lockdown as customers will have little options but to search locally over the coming weeks.
6. Audit Your Website
A situation such as a lockdown is the ideal opportunity to take the time to have a long hard look at your website; analyze its design, functionality and ease of use. Especially during a time as challenging as a crisis, customers need have the least amount of clutter in between the information they need and the products/services they’re looking for. Make your website as streamlined and fast (load time) as possible.
i) Ensure your website is loading in under 3 seconds
ii) Ensure your website have an SSL Cert so that customer can view your website.
iii) Ensure your website engine and plugins are up to date to avoid your website getting bugs / hacked during this time.
iv) Ensure your call to actions (Contact Phone no. & Contact Email) are clear and visible.
v) Ensure your website is 100% mobile responsive so that customers can view your website effectively through their mobile devices from home.