Mercedes Pay Tribute to the Airbag

Mercedes Pay Tribute to the Airbag

Last Updated: January 26, 2012

In a new commercial similar to Embrace Life’s Seatbelt campaign from two years ago, Mercedes emphasise the importance of airbags. Airbags are thanked for the life-saving services they have provided for us over the years, visualised through floating beings gliding around motorways. These floating drivers are saved on numerous occasions by their airbags, reminiscent of Alan Partridge’s commercial car safety video. However, the real reason the airbags are being paid tribute to is because they won’t need to be utilised as much, thanks to new technology being installed by Mercedes in their vehicles. This technology warns the driver to brake, taking into account the speed and proximity to the vehicle in front.


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