Twitter partners with Google and Microsoft

Twitter partners with Google and Microsoft

Last Updated: November 16, 2011

Both Microsoft and Google agree that realtime search is one of the most exciting developments on the internet right now, and to this end both companies have partnered with Twitter to include the micro-blogging site’s status updates, or “tweets”, in their search results, as announced at the Web 2.0 summit on October 22nd in San Francisco, California. Twitter, says Marissa Mayer, vice-president of Search Products and User Experience at
Google, is “not only as a way for people to communicate their thoughts and feelings, but also as an interesting source of data about
what is happening right now in regards to a particular topic.” Twitter first for breaking news This will come as no surprise to the Twitterers who have been logging into their favorite site not only as a means of keeping in touch with
friends but also for breaking news. An example of this was the death of Michael Jackson, where not only the news of his passing broke on Twitter but also subsequent updates were found sooner on the microblogging site. “We’ve partnered with Google to index the entire world of public tweets as fast as possible and present them to their users in an organised and relevant fashion,” said Twitter co-founder Biz Stone. Combined Forces Microsoft is also joining forces with Twitter to add real-time search result to its Bing search engine but this is actually a fully-realised version of what Bing had already been testing. Previously, Bing had incorporated real-time results of a select number of Twitter accounts from celebrity Twitterers, so this progression is the most logical conclusion of its trail phase. The main difference between Bing and Google is that while Google is planning to seamlessly incorporate Twitter results into the main organic search results, Bing however is keeping it as a compartmentalised search – Bing Twitter search – which is already available in the US and will be available to other countries soon. ‘Tweakable’ search
This specialised search will also be “tweakable”: “If you want to keep an eye on this topic, you can just watch the tweets flow in or, click on ‘See more Tweets about …’ to go to a page full of tweets. On that page, you can change the ordering to ‘Best Match.’ Here we arrange tweets differently. If someone has a lot of followers, his/her tweet may get ranked higher,” says Paul Yiu and the Bing Social Search Team on the official Bing blog. With these new partnerships the way we search for and receive information online has been taken to a new level.


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