William Shatner Dramatically Bows Out of Priceline Role Dramatically

William Shatner Dramatically Bows Out of Priceline Role Dramatically

Last Updated: January 25, 2012

US-Based travel agents Priceline have bid farewell to their most iconic ‘negotiator’, William Shatner, after 14 years of playing the role. The commercial is atypical of the over-the-top enthusiasm that Shatner is famed for, as he sacrifices his own life just to ensure that his customers get the best deal for their trip.

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