Guinness Place QR Code On Pint GlassLast Updated: May 21, 2012
Guinness have come up with a stroke of genius in marketing their iconic beverage. By knowing the relationship people have with their phones (especially smartphones) whilst sipping a pint in a pub, they have come up with a unique way of combining the two, and promote their social media channels at the same time. Guinness have places a QR Code design on their pint glasses which, when scanned, leads the user to the Guinness Facebook or Twitter page to access exclusive content. What is especially clever is that the code will only work when the glass is full of Guinness – not even a beer will do.