SEO Conversion Rate & How to Fix it in 3 StepsLast Updated: October 3, 2018
Every webpage that a search engine has indexed has the potential to show up in someone’s search results. That means that in natural search, every page is a landing page. In other words, SEO conversion rate is something you can’t afford to take for granted in business.
In a world, where fractions of a second can make a huge difference in whether you can hold the attention of your target markets online, it’s vital that you make the most of each an every opportunity that search engines present for your business, and that your website performs as slickly and swiftly as the search engine process that leads consumers to your virtual store.
“It doesn’t really matter how fast search is if, when you click on a result, you immediately move back into the slow lane…” – Urs Hölzle, Google SVP of Technical Infrastructure
SEO Conversion Rate Tips for 2018
To help you understand more about SEO Conversion Rate and its importance, we have broken the issue into three of the most important SEO Conversion Rate tips for your business website in 2018.
SEO Conversion Rate – Tip 1 – Strengthen Calls to Action
It would be a mistake to assume that a potential customer will always land on the homepage of your website. That is why it is vital that you have not adopted an ‘all eggs in one basket’ approach regarding the Calls to Action buttons, and placed on these on the homepage.
Go through your website today, and work out how a series of clear Call to Action buttons could be placed in a location that will display uniformly across all pages. Of course, don’t overdo things, but it’s important that you don’t miss out on potential conversions that can arise from newcomers to your site.
You could also investigate ways in which appropriate items could be sold within the supporting content of your web-pages, in order to focus your visitors’ attention on shopping.
SEO Conversion Rate – Tip 2 – Label Clearly
We are living in an era that Google has termed the Age of Assistance. As Internet users have become more empowered in terms of their discernment as well as their purchasing power, part of optimisation also includes the need to help and assist consumers, and not just push information and promotions on them.
We have looked previously at such as issues as eCommerce design, and how factors such as clarity, elegance and simplicity assist in conversion, rather than the necessary temptation towards the elaborate and the complex, which can cloud the pathway to conversion.
AGENT Digital recommends that you clear text signals on every category page, so that the person who drops in can easily understand where they are on your website, and the types of products that are on display.
If searchers aren’t told what they are looking at, and navigation is difficult or confusing, then they’ll probably just leave your site to search another one. This is a problem that is more common than you might realize.
SEO Conversion Rate – Tip 3 – Conversion Rate Optimization
Since it is the searcher who entered terms relevant to your business or sector into the search engine, there’s a fairly high chance it is this person who constitutes part of your target audience.
Regardless, SEO (Search Engine Optimization) needs some help from CRO (Conversion Rate Optimization). After all, it is more efficient by far to turn your natural search visitors into customers, rather than to try and drive a higher visitor count without the return on investment.
Make it easy for the customer to get exactly what they have come for, starting anywhere, and they just might come back for another visit sometime. For customers and SEO, quality is definitely just as powerful as quantity.
Check out some of the most interesting facts about people and their behaviour on search engines in our SEO Infographic below!
Download this infographic.