Social Media Integration – 4 Marketing Tips

Social Media Integration – 4 Marketing Tips

Last Updated: March 25, 2019

Social media integration has not yet become the priority for businesses that it should be by now. Community and connectedness is everything.

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”

Amazon founder Jeff Bezos hits the nail on the head when he says: “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”

This has deeper implications for business than popularity, as Bezos would be well aware. It’s something that Intuit co-founder Scott Cook sums up perfectly: “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”

And yet, there remain a significant number of businesses that have not yet integrated social media into their traditional marketing methods.

In most cases, this is because the businesses may not be tech-savvy and so are nervous about making the leap. Also, they may simply not have found an angle that fits with presenting their business on the Internet.

 

Social Media Integration – 4 Tips for Businesses

Here are a few ways that might help you integrate your social media channels with your marketing, strengthening both campaigns in the process.

Social Media Integration TipsFurther Information
 

Tip 1 - Create a Twitter Channel for Customer Service

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Tip 2 - Strengthen SEO by Coupling Good Content with Social Media

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Tip 3 - Integrate Social with Traditional Marketing using Campaign Hashtags

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Tip 4 - Carry Over other Types of Marketing Campaigns into Social Media

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Tip 1 – Create a Twitter Channel for Customer Service<

One great idea for integrating your social media channels with your traditional marketing is by designating those channels to particular areas of your business.

Customer service is one great example of how you can use Twitter to enhance your marketing strategy. It’s also a great opportunity to listen and communicate with your customers!

 

Tip 2 – Strengthen SEO by Coupling Good Content with Social Media

Whenever you post content on your website, don’t forget to post it to your social media channels as well! Doing so will help your SEO and boost your page in search rankings.

Simultaneously, it shows your content to more people, and brings more viewers to your site. Its a win-win.

 

Tip 3 – Integrate Social with Traditional Marketing using Campaign Hashtags

Get the conversation flowing online with a hashtag campaign! This a common tactic with most big brands for a good reason.

It’s basically an easy way for prospective clients to discover your brand through common interests.

 

Tip 4 – Carry Over other Types of Marketing Campaigns into Social Media

Make sure that your marketing efforts all work together, no matter the medium. For example, if you’re having an in-store promotion, mention it on Facebook or Instagram to call attention to it.

Announce competitions and their winners on social media to encourage them and their friends to share it around and draw attention back to you.

 

 

Social Media Usage – Infographic

Social media penetration is expanding and accelerating at a hair-raising rate, and all the major platforms are all the time tweaking and fine-tuning their offerings. This infographic from a few years ago paints a vivid picture about social media marketing, usage, and the customer-care and communication opportunities for businesses.

Social Media Usage in 2014

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