In the lead up to Conor McGregor’s title unification bout vs Jose Aldo at UFC 194 this weekend it is hard not to be amazed at Conor’s skyrocket to fame. We here at AGENT Digital decided to take a look at the influence social media had on his journey to become a household name.

Previous to his UFC debut in 2013 it is safe to assume that the majority of us hadn’t heard of Conor McGregor yet 2 years later after he won his Interim title he overshadowed Wimbledon finals, which had taken place the same weekend between Federer and Djokovic, when he recieved over 1 million search registrations (almost doubling Federers).In a single year, from July 14th 2014 until the same date in 2015 the MMA superstar recieved 2,001,400 Mentions across twitter and other blogging websites.

Conor has become quiet influential on his social media and has had interactions with some A-list Celebrities such as “The Rock”, Arnold Schwarzenegger and fellow Irishman Niall Horan. According to Twitter Analytics Conor McGregor has a Koult influencing score that equals Global Corporate Giants such as Disney or Pepsi at a staggering 80+. We all know Conor as a bit of a talker, known for speaking his mind to the press any opportunity he gets. This is also true of his Social media pages as he racked up an average number of 2.9 tweets per day all of which get an average of 108 retweet and 160 favorites.

The fighter seems to have global opinions evenly Split, on twitter 4% of his mentions are predominantly positive and 4% of his mentions are predominantly negative leaving the other 92% neutral.

AGENT Digital wish him and his team the best of luck in his unification bout this weekend.