Why Ecommerce Should Use Video

Why Ecommerce Should Use Video

Last Updated: September 23, 2014

E-commerce conversion rates have been shown to noticeably improve with product and marketing videos. Videos can engage the customer as well as entertain, and ultimately earn business for the company, all at a relatively cheap rate. Video content makes a lot of sense for small to mid-sized eCommerce in the second half of this year. Here’s three reasons why .

Product videos boost sales

Studies have indicated that shoppers who have watched a product video are more likely to be converted by a business. As demonstrated in the below infographic, 84% of consumers agreed that they’re ‘more likely to purchase after watching an online video that explains the product or service.’

Videos Are Easily Shared

Videos hosted on YouTube can easily be embedded into webpages such as this one. You can place them into blogs on the store or on any social media network. They’re designed to be shown around!

Video Production Costs Are Relatively Low

Videos can be made at a surprisingly cheap cost. You can make the videos yourself, have professional videos shot and produced for just a few hundred dollars per video, or you can utilize services that help you create video presentations for a subscription. There are many options available for all budget sizes.

Why use video?


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