AGENT Digital increase the Limerick Races Social Media Engagement by 40%
The Limerick Races engaged with AGENT Digital to create & deliver their Social Media Campaign to promote their 2012 St. Stephens Day Races within the Racecourse. The AGENT Digital Social Media Team created the Limerick Races “Christmas Jumper” campaign, where the locality could submit a picture of themselfes in a Christmas Jumper. The picture with the most votes by the closing date won the competition prize. Our team delivered the entire campaign through facebook and it was a success – the campaign increased social engagement with the brand by 40% and increased awareness with the St. Stephens Day Races. You can view screen shots from the campaign to the left of this text box.
Limerick Races horse racing since 1790 – In the 221 years following the establishment of the first Limerick racecourse in 1790, seven different local venues were used to stage various forms of horse racing. Its predecessors included locations in Bruff, Rathkeale, Newcastle, Lemonfield, Ballinacurra and Greenpark. In fact, the last venue at Green Park, which closed in 1999, had successfully staged horse racing for one hundred and thirty years. The march of time finally caught up with the city track, as it became enveloped in the city’s urban sprawl and a new location was sought. Limerick Racecourse found a new home at Greenmount Park when it was purchased in 1996. Six kilometres from the city boundaries near the village of Patrickswell, with nearly 400 acres of prime greenbelt farmland, Greenmount was a natural choice, with a panoramic setting at which local point-to-point meetings had been held for as long as local memory served.
The team at Limerick Races work with several departments within AGENT Digital including: