Established in 1995, Retail Excellence Ireland (REI) is the largest retail industry trade body in Ireland. Retail Excellence Ireland involves over 1,300 leading retail companies who operate over 13,000 stores in the Irish market.

AGENT Digital have been the digital marketing partner of Retail Excellence Ireland (REI) since 2010. Our website development worked with REI to create the industry trade bodies new interactive website. we create the new Retail Excellence Ireland’s website complete with an interactive blog, password protected members area where REI can upload videos, pdf files and documents for members to stream and download.

The Retail Excellence Ireland website was built using a sophisticated and easy to use content management system (CMS) for the client to easily update all sections of the website at any time. REI then required the public to find their new website. Our search engine optimisation (SEO) professionals optimised the REI website so that targeted traffic could find them by searching for their targeted keywords such as “Retail”.


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