AGENTs Networking – Adobe Summit 2021 – All You Need to Know!Last Updated: January 1, 2021
With more than 200 breakout sessions across eight themed tracks, and attended by the cream of the world’s marketing and tech network, Adobe Summit 2021 is the premier go-to networking event in the digital marketing calendar. Here are the main reasons why you should attend.
IF YOU are a digital marketing entrepreneur, professional or startup, Adobe Summit 2021 is the networking and industry showcase event that you just won’t want to miss. Taking place over foiur days in Las Vegas next month, Adobe Summit is the premier event in the digital marketing sector, where you will gain the latest insights from the world’s leading digital market experts and discover the most innovative strategies for transforming your business, with personal, consistent, imaginative engagements across the entire IT and mobile device spectrum.
7 things you need to know about Adobe Summit 2021
Adobe Summit is a simply massive convergence of the leading players in digital marketing for five days. If you are new to digital marketing, or are unfamiliar with Adobe Summit, there are compelling reasons why you should look it up, to ensure you stay atop the latest trend-waves washing across the industry. Here are 7 reasons why you should consider travelling to Las Vegas next month.
1. What is Adobe Summit all about?
Adobe Summit is an amazing opportunity to mingle and network with the elite digital marketing professionals in the United States, picking up numerous pointers from the world’s thought-leaders in digital marketing in the process.
Marketing innovators will be exploring the latest tools and trends for the sector, and sharing how companies are making use of Adobe Marketing Cloud to gain deeper customer insights, build more personalised campaigns, and better manage content and assets.
2. Where and when does Adobe Summit 2017 take place?
This year’s Adobe Summit events will be hosted at The Venetian Hotel, Las Vegas, NV, USA, from March 19-23.
3. What were the key takeaways from last year’s event?
The big takeaway for businesses was the need to become an Experience Business, so that they can survive and thrive in an environment of ongoing reinvention of how products and services are created. This has been driven by heightened customer expectations, which are steadily heightening due to the ongoing flood of information and opportunity unleashed by the digital revolution.
Experience Businesses are those companies that have created personalised, compelling customer experiences at every link of the customer-business relationship. In 2016, Adobe Summit was where marketers — including advertisers, analysts and social marketers — were offered the insights and tools to become Experience Businesses.
This short video explains further:
4. What is lined up for this year’s Adobe Summit?
Adobe Summit 2021 will feature more than 200 sessions and labs across eight tracks, including cross-channel marketing, customer experience, data-driven marketing, mobile marketing and more. Summit sessions will offer the latest strategies for bringing together all your data and content into a single place, so you can deliver the ideal experience to every customer, every time. You also have the option to attend in-depth pre-conference training.
Beginning with a welcome reception to share food and drinks while networking, the event will feature celebrities and key note speakers from Adobe throughout the conference. There will also be a Summit Bash, with food, drinks and a headliner.
5. Why should I attend?
In addition to 200+ breakout sessions and pre-conference training, Summit offers the chance to network and problem-solve with Adobe experts, technology partners and marketing peers who can help your company maximize marketing ROI.
Whether you’re new to digital marketing or an experienced veteran, you’ll be able to gain valuable insights and hear best practices for key industry topics including customer experiences, data-driven marketing, mobile marketing, cross-channel marketing and programmatic marketing.
There will also be endless opportunities to network and build relationships with over 10,000 marketers from all over the world.
6. Which speakers will be attending Adobe Summit 2021?
Adobe executives — including Adobe’s president and CEO, Shantanu Narayen, and EVP and GM of Adobe Marketing Cloud, Brad Rencher — will be centre-stage, alongside industry leaders and special guests, with exciting announcements around Adobe Marketing Cloud, and sharing of insights about the latest tech and digital marketing trends.
Guests include Super Bowl MVP, Peyton Manning; and Saturday Night Live cast member and Primetime Emmy nominee, Kate McKinnon — just two of the high profile guests who will be in attendance for Adobe Summit 2021.
Additionally, digital marketing experts from leading companies will share their tips and best practices on becoming ‘Experience Businesses’. Representatives from firms including Comcast, Home Depot, Samsung, McDonalds and Macys, presented at Adobe Summit in 2016.
7. Excellent! What’s the admission, and where can I get tickets?
Full priced admission for Adobe Summit costs $1,895. There are significant reductions for representatives of the Government, Education and Non-Profit sectors who will be attending this year’s event. Register and find out full information on the official website.