how to build a successful business, brand, branding

How to Build a Successful Business – 1: Branding

by Colm O'Brien

Leading Irish entrepreneur Colm O’Brien focuses on the importance of branding, in the first of a three part series for AGENT on how to build a successful business. In simple terms, branding is everything. Here, Colm teases out why branding is such a crucial aspect of business and why no entrepreneur can afford to take it lightly.

3 min read
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