Viral Videos: Google – ‘The Hero: A Bollywood Story’

Last Updated: January 1, 2019

With almost 4m views, this promo for Google Search was timed for Father’s Day in India, but its underlying message bulls-eyes the emotional nerve-centre of the father-son relationship, regardless of geography or festive red-letter days.

by Agent Staff

GOOGLE India’s The Hero – A Bollywood Story, is a fantastic six-minute film about a son helping his father fulfil a life-long dream. Released to coincide with Father’s Day in mid-June, the film has been viewed almost 4m times on Google India’s YouTube page. View it above (closed-caption subtitles available).

The Hero follows a son who uses Google Search to help reconnect his retired cinema manager father with his lifelong dream of being a Bollywood movie hero, an opportunity that was denied him 40 years previously.

What is essentially a gorgeously shot advertisement for Google Search, but its virality demonstrates the power of tapping into fundamental emotions, to target a message that’s for all year round, not just for Father’s Day.

Video Source: YouTube

 



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