Viral Videos: Teaser for the Pokémon Go phenomenon

Last Updated: February 1, 2019

Who could have foreseen that the venerable gaming franchise Pokémon would be the gaming sensation of 2016? Whatever the answer to that question, the amazing AR game’s video promo teasers are a sensation, with more than 3m views and counting on YouTube alone!

by Agent Staff

THE Pokémon Company has kicked down the doors of its gaming console corral and is currently devouring the smartphone and mobile device apps market for Android and IoS with its free download Pokémon Go. The Pokemon Go phenomenon is an amazing ‘tipping point’ twist in fortunes for the venerable franchise almost two decades on from its initial spike in the late 1990s.

At the heart of the Pokemon Go phenomenon, is a very simple concept. It is set in a fictional world where strange monsters (Pokémon) live, appearing as rats, dinosaurs, birds, eggs, trees, eggs and other objects. The player, or ‘trainer’, must tame and train these Pokémon to fight against one another, with the ultimate goal of collecting all the creatures.

The genius of Pokémon Go (not only the game but the entire Pokemon Go phenomenon) is to tap into gamers’ desire of for an experience that more blends video gaming with the real world. Pokémon Go uses your phone’s GPS, camera and clock to detect your location and make Pokémon appear on your screen, which the player must catch.

Its virality has been at least partly driven by an official promotional video that on the official Pokémon Go YouTube channel alone, has been viewed over 3m times.

As with all things viral, the Pokemon Go phenomenon has created commercial opportunities, with its developers revealing plans to facilitate ‘sponsored locations’ within the game; and sparked warnings about potential risks arising from irresponsible usage.

This latest chapter in the Japanese Pokémon Company consortium (composed of Nintendo, Game Freak and Creatures) is set to be a long one with many twists and turns. Watch those views tick steadily higher as the game is rolled out across the globe!

 



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