Industry Leaders – Leading London branding agency, Underscore

Last Updated: August 1, 2019

Embodying the characteristics of the typographical symbol that gives it its name, Underscore delivers branding campaigns that get underneath, add weight to make connections that get results.

    by Agent Staff
Image Source: Underscore

Underscore is a branding, communications, marketing & digital agency that passionately aims to embodying the key characteristics of the typographical symbol that gives the business its name.

“We get underneath. We add weight. We make a connection. Because that’s what an underscore does.”

Led by founder and managing director Neil Stanhope, who founded Underscore in 1999; strategic brand manager Rachael Bradley; and senior account manager Jamie Hezelgrave; the Underscore team has become renowned for the insight, innovation and impact of their campaigns.

As an expert in branding for business change, Neil Stanhope has a formidably effective radar for the often unseen opportunities in any new project. This expertise, along with the team’s years of experience in brand creation, delivery and management, has given Underscore a strategic edge in the UK branding market.

The Underscore team works closely with clients in a thorough and collaborative process aimed at unearthing key client insights as well as defining sector opportunities.

The objective is to deliver reports and recommendations fast and help bring immediate positive change for clients.

Whether creating a brand from scratch, or recalibrating an existing brand, the Underscore team applies its unparalleled experience of working with brands in their environments to strike a tone and develop a brand story that curates a specific business vision and makes a connection.

The team considers everything about a business, from brand performance to audience opportunities, to help ensure that a client’s message is targeted, relevant, and, most importantly, received and heard.

Underscore’s team is a diverse collective of strategic thinkers, branding experts and digital boffins, unified by their commitment to the principles of hard work and creative leadership.

The agency’s effectiveness is evident in the achievements of its client following consultation with Underscore. UK tech firm tasked Underscore with a brand identity programme, underscoring its move out of startup phase and into its next stage of development as an established international business. Within a month of rebrand, MVF had won B2B Business of the Year altho Amazon Growth Awards.

Similarly, following a rebrand of Paul Nulty Lighting Design to Nulty, the successful UK lighting firm had been shortlisted for an industry award, and undergone a period of growth that, within six months of the rebrand, had led to the opening of a new office in Dubai.

For further information about the agency, visit the Underscore website here.


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