Q&A with Emilie Tabor, Cofounder of IMA (Influencer Marketing Agency)
“Go-go-go-for-it and never stop doing what you love!” Emilie Tabor, co-founder of IMA (Influencer Marketing Agency) talks to AGENT about what first got her into business and how she maintains a work-life balance.
Emilie Tabor leads a young, international team who are responsible for pioneering how brands work with influencers to engage global audiences. She has nearly a decade of experience in influencer marketing and co-founded IMA at the age of 24.
Born in Arnhem and of dual Dutch and American nationality, Emilie started studying and traveling at age 16. Today, she oversees the agency’s client relationships in her role as Strategic Director and advises based on influencer marketing strategies to achieve client business objectives.
Throughout her career she has secured many partnerships with leading brands, including NIVEA, Unilever and Timex Group.
11 Questions for Emilie Tabor, co-founder of IMA (Influencer Marketing Agency)
Emilie has taken time out of her schedule to talk to AGENT about what first got her into business and how she maintains a work-life balance.
1. Briefly tell us how you first got into business, and describe your business goals.
When I finished my International Business and Management Studies, I started my career working in PR & Marketing. I quickly started realising the speed at which the digital world was growing–especially the marketing aspect of this growth really excited me. When I first started working with influencers–which is almost a decade ago–I realised that I wanted to focus on the digital field and become an entrepreneur.
2. What age were you when you realised you wanted to run your own business?
When I finished my studies and first started working with influencers at age 20. I have never really been one for hierarchy – I don’t think my opinion on this is likely to change, which is why I am very happy that we have managed to keep IMA a flat organisation where we have the mentality to always fix it.
3. Who are your business icons and inspirations?
Ariana Huffington – one of the most successful females within the blogging industry, founder of the Huffington Post.
4. What has been your biggest challenge in business, and how did you surmount it?
I think the biggest challenge is a constant one: How do we challenge our team to stay motivated and on top of their game? How do I stay on top of my game? I believe the answer is to keep on moving. Never sit still, always surround yourself with inspiring individuals and take the time to go out and meet new people.
5. Work-Life balance: is it possible? How do you achieve it?
Definitely! This is so important.. I strongly believe in the benefits of maintaining a good balance. Spending quality time with family and friends, taking the time to play sports and planning in moments for yourself are so important. Over the past few years, I have learned to turn off my phone at night, or on the weekends, sometimes you need to zone out. By dividing my time this way I am able to give my full attention when I’m working, but get to enjoy my spare time to the fullest as well.
6. What is the first thing you do every day?
I either go to the gym or have a relaxed breakfast with my boyfriend in the morning. Making sure to take my time before even looking at my phone!
7. What screen saver picture is currently on your phone?
A beautiful sunny beach, a picture I took when I was surfing last winter…
8. What is the most important app on your mobile phone, and why?
My Blendle news app–a great way to stay on top of what’s going on in the world, in an effective and customised way.
9. What is the last thing you googled?
A cool Adidas Originals campaign that inspired me.
10. What item do you never leave the house without, and why?
My dog Lola, our IMA mascot! I do however always make sure to drop her off at the office before meetings with clients.
11. What advice would you give to your younger self starting out in business?
Go-go-go-for-it and never stop doing what you love!! Never be afraid to lose face, make mistakes or show your real self. Do what you enjoy and do it together with inspiring people. And have fun while doing so.