10 Summer Fashion Trends for Entrepreneurs in 2018

Last Updated: July 1, 2018

Summer fashion trends favour simple, light apparel, with a practical edge. From plain white tees to chino shorts, our summer fashion tips have you covered on the beaches and elsewhere in 2018

summer fashion trends
summer fashion trends for entrepreneurs - image source: istock

As summer approaches and the weather gets warmer, it becomes necessary to change the clothes we wear on a daily basis. Don’t worry, though… summer fashion trends favour simplicity. By investing in just a few simple items—and complementing them with some quality grooming essentials for men to keep you looking your best—you can build a stylish and practical summer wardrobe that will get you noticed for all the right reasons.

 

Summer Fashion Trends for 2018

If you’re looking to build yourself a useful mini ‘capsule’ wardrobe for the summer, here is a good starting point—a list that is based on the latest summer fashion trends for entrepreneurs.

 

 

 

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Linen is an excellent fabric for keeping cool, and it wears well while traveling as it only looks better when creased. A white linen shirt worn with chino shorts and boat shoes will give off a Cape Cod vibe without seeming too try-hard. Wear yours with the first two buttons undone and the sleeves rolled-up for a truly off-duty look.

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Nothing screams summer louder than a pair of white sneakers or casual shoes. They can score serious style points as well, if they’re worn the proper way. To avoid overkill, keep the rest of your outfit simple and monochrome. Bright white sneakers run the risk of looking tacky if paired with too many patterns or colours.

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White T-shirts aren’t just a summer style must-have—they’re essential for all year round. However, in the summer, they can be part of an expansion of white basics throughout your wardrobe. An all-white look, with white jeans, Converse and a plain white tee will make you stand out while keeping it simple. Best of all, it’ll keep you cool in the summer sun.

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Getting the correct summer shoes can be a bit of a challenge. Dark lace-ups look far too wintery, while flip-flops are only acceptable at the pool or beach. A great solution for taking you from work to casual occasions is the boat shoe. A medium tan colour, like these Sebago Docksides, will go with almost anything and will wear well.

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When choosing sunglasses, it’s best to go with classic styles such as Ray-Ban’s Wayfarer. The Wayfarer has been a style staple since the 1950s, and a black or tortoiseshell pair will complement any summer outfit. If plastic frames aren’t your thing, aviator frames are another good option. Just don’t be that guy wearing sunglasses indoors!

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Plaids and checks are associated with cold weather, so give your wardrobe a much needed summer update with leafy floral patterns. This doesn’t mean investing in an excessively floral Hawaiian shirt—there are plenty of subtle options on the market this year. This shirt is perfect for making a ‘jeans and trainers’ outfit more season-appropriate.

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Shorts are often the most comfortable thing to wear when the weather gets hot, but don’t just throw on a pair of football shorts and hope for the best. Chino shorts are practical while remaining classy, and can be dressed up or down with boat shoes or trainers depending on the occasion.

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During the summertime, it can still get chilly at night, so carrying a light summer jacket is a good idea. This denim jacket from Levis exudes masculine James Dean style, and will keep you warm without looking heavy. It’s best to go for a mid-wash or black denim to ensure it will match all your summer looks.

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Internet fashionistas may have hit gold when they coined the phrase “Health Goth”. If you’re exercising or just running to shops and feel like throwing on tracksuit bottoms, make sure they’re black and well-cut. Skinny, cuffed styles are most attuned to current summer fashion trends, and best paired with a plain black tee and black trainers.

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During summer, the aromas that you love during the winter often become too heavy and cloying. Thus, it’s better to have two colognes for different times of year. Citrus notes are light and refreshing, making them a perfect blend with your on-point summer fashion trends. Calvin Klein’s ‘Eternity For Men’ is the perfect summer fragrance for men.

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