100 SEO Tips to Help Grow Your Business Online in 2019

Last Updated: June 1, 2019

If you own a business or manage a website, SEO is crucial, because it’s specifically aimed at helping you to improve your brand’s online presence and achieve your business goals.

seo tips
SEO Tips with digital marketing consultant, Kevin Meaney - Image Source: AGENT Media

As many business owner are aware SEO (search engine optimization) is an essential part of a businesses marketing & digital strategy in 2019. AGENT Digital founder and leading digital marketing consultant Kevin Meaney highlights over 100 SEO tips to help  business owners grow their business online in 2019.

 

Digital Marketing Tip #1: Search Engine Optimisation (SEO)
“Content & High Quality Links Are Key”

Creating high quality content to achieve high quality links back to your website is key.

 

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Digital Marketing Tip #2: Search Engine Optimisation (SEO)
“Create Video Content, YouTube is the World’s 2nd Largest Search Engine”

Create video content, YouTube is the world’s 2nd largest search engine.

 

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Digital Marketing Tip #3: Search Advertising
“Optimize The URL Displayed in your Search Ad”

Optimize the URL displayed in your search ad so that it’s relevant to the product or service you are promoting.

 

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Digital Marketing Tip #4: Search Advertising
“Include target keywords in your headlines and copy”

Include target keywords in your headlines and copy that either match or closely match the keywords you bid on in order to boost the chance that your ad appears for those terms.

 

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Digital Marketing Tip #5: Search Advertising
“Write strong call to actions for your search ADs that directly state what you want consumer to do”

Write strong calls to action for your search ads that directly state what you want consumers to do. For example “Contact for a Free Estimate” or “Get a 50% Coupon.”

 

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Digital Marketing Tip #6: Search Advertising
“When using a Click-to-Call extension, consider using a tracker number”

When using a click-to-call extension, consider using a tracking number so that you can identify and measure which ads perform the best.

 

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Digital Marketing Tip #7: Search Advertising
“Don’t spend precious text ad character count on your business name”

Don’t spend precious text ad character count on your business name. It should already be in your optimized URL.

 

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Digital Marketing Tip #8: Search Advertising
“Do capitalise the first letter of major words in your ad”

Do capitalise the first letter of major words in your ad. Don’t go overboard with all caps.

 

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Digital Marketing Tip #9: Search Advertising
“Don’t use unknown abbreviations”

Don’t use unknown abbreviations. While it could pique the interest of a few searchers.

 

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Digital Marketing Tip #10: Website Design
“If you haven’t updated in 5 years, do it now!”

If you haven’t updated your website in 5 years, do it now. A clean, modern design is key in digital marketing, plus it ensures that you meet today’s best practices and Web standards.

 

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Digital Marketing Tip #11: Website Design
“Make your website mobile-friendly”

Make your website mobile-friendly. It is common knowledge at this stage that the majority of visitors to your website will be through mobile devices.

 

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Digital Marketing Tip #12: Website Design
“Accurately complete your website’s metadata”

Accurately complete your site’s metadata (title tags, descriptions, alt text, etc.). Not doing so can negatively impact your visibility on SERPs.

 

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Digital Marketing Tip #13: Website Design
“A blog is a winning addition to your website”

A blog is a winning addition to your website. It can help boost your site’s SEO, set you apart from the competition, and demonstrate your knowledge and expertise. It’s a win-win situation.

 

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Digital Marketing Tip #14: Website Design
“Optimise your site with local information like your address and geo-targeted keywords”

In order to get found by local consumers, you need to optimize your site with local information like your address and geo-targeted keywords.

 

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Digital Marketing Tip #15: Search Engine Optimisation (SEO)
“Promote original and sharable content”

Having a business blog is useless if you don’t regularly create and promote original and sharable content to help prove relevance and therefore rank in search engines.

 

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Digital Marketing Tip #16: Search Engine Optimisation (SEO)
“Enable share buttons on your blog”

Enable share buttons on your blog so that readers can easily post your content to their social media pages and drive visitors back to your website.

 

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Digital Marketing Tip #17: Search Engine Optimisation (SEO)
“Include geo-specific keywords”

Include geo-specific keywords, such as your city and zip codes, in your website, blog, and even social media copy to appear in search results for these terms.

 

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Digital Marketing Tip #18: Search Engine Optimisation (SEO)
“Don’t only promote blog posts once”

Don’t only promote blog posts once. Repurpose them as engaging images, quotes, or questions in order to generate additional views, shares, and subject relativity.

 

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Digital Marketing Tip #19: Search Engine Optimisation (SEO)
“Get backlinks from influencers and other industry related websites”

Getting backlinks from influencers and other industry-related websites that have already established credibility are great for building your own authority and driving more visits back to your site.

 

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Digital Marketing Tip #20: Search Engine Optimisation (SEO)
“Enable Google Authorship to help build your personal brand”

Enable Google Authorship to help build your personal brand. By establishing yourself as a subject matter expert, you can share your own content, generate more shares, and drive more website visits.

 

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Digital Marketing Tip #21: Search Engine Optimisation (SEO)
“Generate positive reviews”

Since positive reviews rank in search engine results, generate positive reviews with high rankings to help persuade consumers to choose your business.

 

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Digital Marketing Tip #22: Search Engine Optimisation (SEO)
“Promote your positive reviews on your website and social media platforms”

Once you receive positive reviews, promote them on your website and social media platforms so that consumers who search for your business on social sites or local directories see the great things others say about your business.

 

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Digital Marketing Tip #23: Search Engine Optimisation (SEO)
“Optimise your images to show up in search results”

Images can help sell your business, and they also rank in search engines. Don’t name your images “photo.jpg,” and instead name them more descriptively, add alt text, or captions on your website to help images show up in search results.

 

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Digital Marketing Tip #24: Social Media
“Implement a company social media policy”

Since your staff also represent your brand, both in person and online, implement a social media policy that at the least permits them from sharing internal information.

 

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Digital Marketing Tip #25: Social Media
“Think, Review, and Review again before you make a social media post or comment”

Think, review, and review again before you make a social media post or comment. The ability to easily take screenshots makes it difficult to take back a social media mistake.

 

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Digital Marketing Tip #26: Social Media
“Research trending hashtags”

Before you jump on a trending hashtag, make sure you know the origin of it. Not doing so can potentially cause social media regrets.

 

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Digital Marketing Tip #27: Social Media
“Set up alerts for your brand mentions”

Since consumers can start good and bad conversations about you, make sure to set up alerts that notify you of new mentions, comments, or messages.

 

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Digital Marketing Tip #28: Email Marketing
“Use a real person’s name in the sender field”

Use a Real Person’s Name in the Sender Field.

 

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Digital Marketing Tip #29: Email Marketing
“Experiment with numbers and stats”

According to research, including a number (like an interesting stat or percentage) can influence a modest increase in clicks and replies.

 

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Digital Marketing Tip #30: Email Marketing
“Include power words in your subject lines”

Subject lines should inspire readers to take action. So, include power words that motivate audiences to open and click.

 

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Digital Marketing Tip #31: Email Marketing
“Create a curiosity gap”

According to Wordstream, a curiosity gap is: a theory and practice popularized by Upworthy and similar sites that leverages the reader’s curiosity to make them click through from an irresistible headline to the actual content.

 

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Digital Marketing Tip #32: Email Marketing
“Make use of available preview text”

Preview text appears in some email clients after the subject line. Usually, this space will be filled with copy from the email itself, if no preview text is specified. Leaving it blank is a missed opportunity, though, as it offers a chance to give your subject line more context.

 

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Digital Marketing Tip #33: Email Marketing
“Never use all-caps”

Just don’t. It sounds like you’re shouting in your reader’s face.

 

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Digital Marketing Tip #34: Email Marketing
“Experiment with emojis”

Emojis are more than just fun illustrations. They can actually help improve opens on emails.

 

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Digital Marketing Tip #35: Email Marketing
“Keep it brief”

Whether you’re writing subject lines or body copy, make everything as long as it needs to be, and no more.

 

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Digital Marketing Tip #36: Email Marketing
“Include one CTA”

Including a single call-to-action is a classic piece of email marketing advice, but don’t be afraid to Include It in multiple locations.

 

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Digital Marketing Tip #37: Email Marketing
“Offer something valuable”

Great copy won’t save a poor offer. If what you’re selling isn’t worth your audience’s time, there’s nothing you can do to salvage success.

 

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Digital Marketing Tip #38: Email Marketing
“Sell benefits, not features”

Generally speaking, customers care more about benefits than features.

 

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Digital Marketing Tip #39: Email Marketing
“Always put the reader first”

No one wants to listen to a brand talk exclusively about itself. Brands that solve problems for people are the ones that get heard.

 

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Digital Marketing Tip #40: Email Marketing
“Maintain message match between email and landing page”

Don’t sent out a great email where readers are compelled by your copy, only to find the landing page doesn’t exactly sound like the email.

 

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Digital Marketing Tip #41: Email Marketing
“Develop a distinctive voice”

Everyone gets alot of emails in their inbox every day. To stand out, develop a distinctive voice for your brand.

 

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Digital Marketing Tip #42: Email Marketing
“Avoid generic templates”

There’s nothing wrong with using a template as a starting point, but do not repeat the same template too often.

 

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Digital Marketing Tip #43: Email Marketing
“Make copy skimmable”

Dense paragraphs of text typically perform poorly for email. So, keep sentences brief, and cut down paragraphs to a sentence or two (three at the max).

 

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Digital Marketing Tip #44: Email Marketing
“Make it easy to unsubscribe”

Create a more positive experience by making it easy for people to unsubscribe.

 

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Digital Marketing Tip #45: Email Marketing
“Do not buy email lists”

Do not Buy Email Lists.

 

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Digital Marketing Tip #46: Email Marketing
“Use mobile-friendly design”

With the majority of people viewing your emails on mobile devices make sure to use mobile friendly designs.

 

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Digital Marketing Tip #47: Email Marketing
“Add alt-text to images and buttons”

Image alt-text helps tell web browsers and email clients more about the contents of an image.

 

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Digital Marketing Tip #48: Email Marketing
“Send email at the Best Times for Most Opens and Clicks”

Send Email at the Best Times for Most Opens and Clicks.

 

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Digital Marketing Tip #49: Email Marketing
“Plan your email schedule around the best days to send”

Plan your email schedule around the best days to send.

 

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Digital Marketing Tip #50: Email Marketing
“Manage your email marketing schedule on a calendar”

Manage Your Email Marketing Schedule on a Calendar.

 

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Digital Marketing Tip #51: Email Marketing
“Optimize your email sending frequency”

Optimize your approach based on performance data over time.

 

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Digital Marketing Tip #52: Email Marketing
“Create unique email list segments”

Subscribers on your email list may have unique interests or different backgrounds. Sending the same messages to different groups of people might not always get similar results from each one.

 

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Digital Marketing Tip #53: Search Engine Optimisation (SEO)
“Create a Black Friday page on your website”

Take advantage of “Black Friday” organic search traffic by creating a page on your e-commerce website optimised for “Black Friday” keywords in relation to your products.

 

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Digital Marketing Tip #54: Search Engine Optimisation (SEO)
“Create a Cyber Monday page on your website”

Take advantage of “Cyber Monday” organic search traffic by creating a page on your e-commerce website optimised for “Cyber Monday” keywords in relation to your products.

 

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Digital Marketing Tip #55: Email Marketing
“Create valuable gated content upgrades”

Content upgrades are downloadable freebies gated behind an email opt-in form.

 

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Digital Marketing Tip #56: Email Marketing
“Include a signup link in personal emails”

Include a Signup Link in Personal Emails.

 

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Digital Marketing Tip #57: Email Marketing
“Add an email signup link to your website”

Add an Email Signup Link to Your Website Footer.

 

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Digital Marketing Tip #58: Search Engine Optimisation (SEO)
“Do not use “#” in URLs”

Do not use “#” in URLs. Googlebot does not support index URLs with “#” listed.

 

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Digital Marketing Tip #59: Search Engine Optimisation (SEO)
“Use Google Search Console’s Fetch and Render tool”

With the new mobile-first index, use Google Search Console’s Fetch and Render tool to test how Google’s mobile search agent views your mobile pages vs. your desktop pages.

 

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Digital Marketing Tip #60: Search Engine Optimisation (SEO)
“Do not use AJAX-Crawling Scheme on new websites”

Do not use the AJAX Crawling scheme on new websites. Migrate any sites that are currently using AJAX Crawling.

 

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Digital Marketing Tip #61: Search Engine Optimisation (SEO)
“Do not donate to charities for backlinks”

If you’re donating to charities and nonprofits for a backlink, this is against Google’s webmaster guidelines.

 

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Digital Marketing Tip #62: Search Engine Optimisation (SEO)
“Optimise your Sitemaps”

While your sitemaps are limited to 50,000 URLs per Sitemap, you now have the ability to have a compressed version of 50MB, compared to the previous 10 MB.

 

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Digital Marketing Tip #63: Search Engine Optimisation (SEO)
“Develop a video strategy for your content”

Content is king, backlinks are queen, and video may be the spawn of the two. Google integrates video into Google Maps listings. So, if you don’t have a video strategy, start developing one soon.

 

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Digital Marketing Tip #64: Search Engine Optimisation (SEO)
“Utilize Google AdWords distance and store visit reposts”

f you’re a brick-and-mortar store, utilise Google AdWords distance and store visit reports to optimise what geographic regions and user locations are driving the most in-store purchases.

 

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Digital Marketing Tip #65: Search Engine Optimisation (SEO)
“Incorporate queries that are more relevant to voice search”

When conducting keyword research, incorporate queries that are more relevant to voice search. Now that Google voice search is available in 30 new languages, it is available to more than 1 billion people worldwide.

 

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Digital Marketing Tip #66: Search Engine Optimisation (SEO)
“It’s important to monitor your backlinks in Google Search Console”

Ever since Penguin is now real-time, it’s important to monitor your backlinks in Google Search Console and disavow bad backlinks once a month.

 

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Digital Marketing Tip #67: Search Engine Optimisation (SEO)
“Increase your mobile search traffic by using AMP”

Increase your mobile search traffic by using AMP. Google will serve up your AMP pages in the mobile-first index if you don’t have a mobile site.

 

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Digital Marketing Tip #68: Search Engine Optimisation (SEO)
“Keep your link building white hat”

Keep your link building white hat. If Google detects mass manipulation, it will devalue all of your links, not just the bad.

 

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Digital Marketing Tip #69: Search Engine Optimisation (SEO)
“Stop building a mass amount of links on directories”

Stop building a mass amount of links on directories. Stick with directories that are of higher quality (Yelp, Yellow Pages, Google+, etc.) and add relevance to your brand.

 

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Digital Marketing Tip #70: Search Engine Optimisation (SEO)
“Stop using widget links as a link building tactic”

Stop using widget links as a link building tactic. If you’re going to use widgets, use them as a brand awareness strategy and UX experience.

 

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Digital Marketing Tip #71: Search Engine Optimisation (SEO)
“Make sure you have a clear linking structure within your website”

Make sure you have a clear linking structure within your website. Don’t count on your footer links to drive your internal linking strategy. Internally linking within your body copy will allow Google to navigate your website better.

 

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Digital Marketing Tip #72: Search Engine Optimisation (SEO)
“When migrating your site from HTTP to HTTPS, do not make any other changes to your website.”

When migrating your site from HTTP to HTTPS, do not make any other changes to your website. Google is assuming that nothing else has changed on your website. If you change more than one thing, Google may have a hard time acknowledging all the changes.

 

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Digital Marketing Tip #73: Search Engine Optimisation (SEO)
“Make sure your website loads in under 2 seconds for the user”

Make sure your website loads in under 2 seconds for the user. You can use tools like WebPageTest to find your site speed.

 

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Digital Marketing Tip #74: Search Engine Optimisation (SEO)
“Swap out your Twitter URL for Twitter Cards”

Swap out your Twitter URL for Twitter Cards.

 

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Digital Marketing Tip #75: Social Media
“Test and experiment with LinkedIn ads”

Test and experiment with LinkedIn ads. LinkedIn allows you to track conversions for how many users from your sponsored content and ads are converting.

 

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Digital Marketing Tip #76: Search Engine Optimisation (SEO)
“Get featured in Google’s search live carousel results”

Get featured in Google’s Search Live carousel results by having AMP pages, structured data markup, and an Atom XML feed.

 

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Digital Marketing Tip #77: Search Engine Optimisation (SEO)
“Reddit is the ninth largest website in the United States”

Reddit is the ninth largest website in the U.S. This is somewhere you want your brand to be, and you can start by testing with their sponsored content ads.

 

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Digital Marketing Tip #78: Search Engine Optimisation (SEO)
“The indexed age of your domain has always been an important factor in ranking”

Indexed age of your domain has always been an important factor in ranking. If you’re a newcomer, it’s going to be hard to compete against a website that’s been around for 10 years. Consider buying an older domain name.

 

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Digital Marketing Tip #79: Search Engine Optimisation (SEO)
“Maintain a healthy link profile”

Maintain a healthy link profile because the search engines connect this to the authority and quality of your overall website and brand.

 

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Digital Marketing Tip #80: Search Engine Optimisation (SEO)
“Get rid of thin content or rewrite it”

Get rid of thin content or rewrite it. It’s doing nothing for your site but bringing down the quality. Long-form content has proven to get higher search results.

 

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Digital Marketing Tip #81: Search Engine Optimisation (SEO)
“Clean up duplicate content that’s hosted internally or externally”

Clean up duplicate content that’s hosted internally or externally. By cleaning up duplicate content, you’re removing any scraped content or duplicate on your site. If you have duplicate content on other sites, email the webmaster to have it removed or add it to your disavow file.

 

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Digital Marketing Tip #82: Search Engine Optimisation (SEO)
“If you see low click-through rate in Google Search Console Search Analytics report, consider rewriting meta descriptions”

If you see low click-through rate in Google Search Console Search Analytics report, consider rewriting meta descriptions.

 

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Digital Marketing Tip #83: Search Engine Optimisation (SEO)
“Track what pages users are leaving your site by analysing the exit pages”

Track what pages users are leaving your site by analysing the exit pages. Why are users leaving? Consider revising these exit pages to increase time on site.

 

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Digital Marketing Tip #84: Search Engine Optimisation (SEO)
“Create a plan to ask customers for product reviews or comments on products”

Customer citations are continuing to grow. Put together a plan to ask customers for product reviews or comments on products. Search engines use these to attribute value and result in higher conversions.

 

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Digital Marketing Tip #85: Search Engine Optimisation (SEO)
“One page should have one H1 tag”

One page should have one H1 tag. Don’t use multiple H1 tags on a single page.

 

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Digital Marketing Tip #86: Search Engine Optimisation (SEO)
“Gain more exposure for long-tail keyword terms through FAQ”

FAQ pages are important. To gain more exposure for long-tail keyword terms, rewrite your FAQ pages to incorporate more of these search terms.

 

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Digital Marketing Tip #87: Search Engine Optimisation (SEO)
“Don’t forget to add image ALT attributes before posting”

Don’t forget to add image ALT attributes before posting. Also, try to include relevant keyword phrases.

 

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Digital Marketing Tip #88: Search Engine Optimisation (SEO)
“When redesigning your website, bring in an SEO professional before you invest more time and resources in your site”

When redesigning your website, bring in an SEO professional before you invest more time and resources in your site. Many new trendy website designs need to be tailored to SEO best practices.

 

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Digital Marketing Tip #89: Search Engine Optimisation (SEO)
“If you want Google to focus its crawl attention to specific sections of your site, create a separate sitemap.”

You can have more than one sitemap. If you want Google to focus its crawl attention to specific sections of your site, create a separate sitemap. These are for images, videos, profiles, and blog posts.

 

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Digital Marketing Tip #90: Search Engine Optimisation (SEO)
“Make sure all your pages have the rel=canonical tag directing search engines to the main page”

Make sure all your pages with duplicate content have the canonical tag directing search engines to the main page you would like to rank.

 

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Digital Marketing Tip #91: Search Engine Optimisation (SEO)
“When someone else is syndicating your content, make sure they place the rel=canonical tag to direct back to your original page”

When someone else is syndicating your content, make sure they place the rel=canonical tag to direct back to your original page.

 

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Digital Marketing Tip #92: Search Engine Optimisation (SEO)
“Submit both www and non-www versions of your site. Once it’s finished, set the preferred site”

Are you setting up Google Search Console for the first time? Remember to add both versions of your site. You should submit both www and non-www versions of your site. Once it’s finished, set the preferred site.

 

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Digital Marketing Tip #93: Search Engine Optimisation (SEO)
“If you have multiple subdomains, you’ll want to submit them to Google Search Console as a new property to gain all the data”

If you have multiple subdomains, you’ll want to submit them to Google Search Console as a new property to gain all the data.

 

Digital Marketing Tip #94: Search Engine Optimisation (SEO)
“Before you migrate from HTTP to HTTPS, change your internal links to HTTPS”

Before you migrate from HTTP to HTTPS, change your internal links to HTTPS.

 

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Digital Marketing Tip #95: Search Engine Optimisation (SEO)
“Don’t Forget to add your IP address to Google Analytics”

Don’t forget to add your IP address to Google Analytics.

 

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Digital Marketing Tip #96: Search Engine Optimisation (SEO)
“When creating a piece of content, think about how that content can be repurposed”

When creating a piece of content, think about how that content can be repurposed into a video, slideshare, etc.

 

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Digital Marketing Tip #97: Search Engine Optimisation (SEO)
“Link building and PR efforts are now merging to create a more authentic linking experience”

Link building and PR efforts are now merging to create a more authentic linking experience.

 

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Digital Marketing Tip #98: Search Engine Optimisation (SEO)
“When you’re writing content, be sure to check your spelling and grammar”

When you’re writing content, be sure to check your spelling and grammar. Errors won’t affect your rankings, but it makes for a poor user experience.

 

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Digital Marketing Tip #99: Search Engine Optimisation (SEO)
“When figuring out what type of content to write, use tools like BuzzSumo”

When figuring out what type of content to write, use tools like BuzzSumo to reverse engineer your competitor’s top performing content.

 

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Digital Marketing Tip #100: Search Engine Optimisation (SEO)
“If you’re hiding divs in your CSS, stop and clean it up”

If you’re hiding divs in your CSS, stop and clean it up.

 

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Digital Marketing Tip #101: Search Engine Optimisation (SEO)
“Fresh content can give your rankings a boost”

Fresh content can give your rankings a boost. This content doesn’t have to be new content on the homepage. It can come from your blog content as well.

 

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Digital Marketing Tip #102: Search Engine Optimisation (SEO)
“Adding breadcrumbs to your site will enhance not only your SEO but also your user experience”

Adding breadcrumbs to your site will enhance not only your SEO but also your user experience.

 

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Digital Marketing Tip #103: Search Engine Optimisation (SEO)
“If you have products with very close descriptions and names, use the canonical tag instead of redirecting it”

If you have products with very close descriptions and names, use the canonical tag instead of redirecting it.

 

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Digital Marketing Tip #104: Search Engine Optimisation (SEO)
“Avoid long redirect chains to help search engines crawl your site faster”

Avoid long redirect chains to help search engines crawl your site faster.

 

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Digital Marketing Tip #105: Search Engine Optimisation (SEO)
“When using images, try to get the vector format image file”

When using images, try to get the vector format image file. These types of files scale better, giving you better image quality on multiple devices.

 

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Digital Marketing Tip #106: Search Engine Optimisation (SEO)
“Consider getting a content delivery network (CDN) to host your images”

Consider getting a content delivery network (CDN) to host your images. A CDN helps speed up your website.

 

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Digital Marketing Tip #107: Search Engine Optimisation (SEO)
“Always nofollow links listed in forums or comments”

Always nofollow links listed in forums or comments. The same goes for sponsorships, advertising, and press releases.

 

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Digital Marketing Tip #108: Search Engine Optimisation (SEO)
“You do not need to use exact match keyboard terms”

You do not need to use exact match keyword terms. Google can associate your topical keyword search terms thanks to semantic search.

 

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Digital Marketing Tip #109: Search Engine Optimisation (SEO)
“When you’re hyperlinking internally, you do not need to link with your keyword terms internally”

When you’re hyperlinking internally, you do not need to link with your keyword terms internally. But it does help if the content surrounding the link is related to your main keywords.

 

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Digital Marketing Tip #110: Search Engine Optimisation (SEO)
“While Google AMP pages may seem bare bones, you can add forms to capture leads”

While Google AMP pages may seem bare bones, you can add forms to capture leads.

 

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Digital Marketing Tip #111: Search Engine Optimisation (SEO)
“On your Google AMP pages, you can implement scroll tracking with google tag manager”

On your Google AMP pages, you can implement Scroll Tracking with Google Tag Manager.

 

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Digital Marketing Tip #112: Search Engine Optimisation (SEO)
“Voice search quires for locations will continue to grow”

Voice search queries for locations will continue to grow. Think about incorporating phrases like “near me” in your content and ad strategy.

 

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Digital Marketing Tip #113: Search Engine Optimisation (SEO)
“Develop content in a conversational tone to rank for voice search queries”

Develop content in a conversational tone to rank for voice search queries.

 

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Digital Marketing Tip #114: Search Engine Optimisation (SEO)
“Retailers and e-commerce brands should integrate visual search into their marketing strategy”

Pinterest is leading the way for visual search. Pinterest gives you the option to highlight a section of an image then create a search for that part you highlighted.

 

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Digital Marketing Tip #115: Search Engine Optimisation (SEO)
“Curious why your competitor is beating you in the SERPs for the same piece of content?”

Curious why your competitor is beating you in the SERPs for the same piece of content? Go back and fill in the blanks of your content. Conduct an analysis of the keyword terms related to your article and find out if there are any missing pieces you can add to beef up your content.

 

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Digital Marketing Tip #116: Search Engine Optimisation (SEO)
“Short domain names are easier for people to remember”

When choosing a domain name, stick to 15 characters or less. Short domain names are easier for people to remember.

 

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Digital Marketing Tip #117: Search Engine Optimisation (SEO)
“If you have a sudden drop in traffic, it could be due to a penalty”

f you have a sudden drop in traffic, it could be due to a penalty. Check your email and Google Search Console to see if they sent you a manual penalty notification.

 

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Digital Marketing Tip #118: Search Engine Optimisation (SEO)
“A sudden drop in traffic could also be due to keyword loss”

A sudden drop in traffic could also be due to keyword loss. Check to see if your competitors have started ranking for similar keyword terms with new content they are producing

 

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View more digital marketing & SEO tips on the Instagram account of AGENT Digital Founder and leading digital marketing consultant Kevin Meaney.



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