Startup Q&A: Andy Atalla, atom42Last Updated: April 2, 2018
Founder of the online marketing company atom42, Andy Atalla, climbs into the AGENT Startup Hotseat to answer 5 questions about the early years of his business.
Andy Atalla was already something of a digital media veteran when he made his startup leap of faith, having worked in search since 2000, managing such major brands as the BBC, The Guardian, HSBC, Monster, BMI, BMI Baby and match.com.
However, he was convinced there was a gap in the market for an agency that would truly help clients to grow their businesses.
Andy Atalla was one of Media Week‘s 30 under 30 for 2005, and was the Startups.co.uk 2009 Young Entrepreneur of the Year.
When he is not working, he spends much of the time playing guitar, and wishing he was born with a better singing voice. Thankfully, Andy Atalla found the time to climb into the AGENT Startup Hotseat to answer questions about his career to date.
1. Very simply, what does your company do?
We’re an online marketing agency who help clients drive more acquisition through online marketing.
2. What was the ‘Eureka!’ moment?
My previous job was at a large media agency. I realised how focused everyone was on media—rather than working back from the client’s objective. Even their pricing made them focused on trying to get their clients to spend more in media, which immediately put them at odds with the client’s objective. It might not always be the right thing for the client to spend more in media, but the agency was motivated to keep that going.
3. What were you doing before starting?
I was the Head of Search at PHD Media.
4. How are you funded?
There was no funding necessary. The company overheads were very low to start with—just me, plus a laptop—and one client.
5. What advice would you give to other entrepreneurs starting their own company?
Get the experience you need first, so you can move with confidence once you’ve taken the plunge. If you can’t do that, then try to take small incremental steps towards your goal—read the The Lean Startup!
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