Startup Events: Renew the Book 2021

Last Updated: January 1, 2021

Renew The Book is the aptly titled event for five lucky startups in the book publishing industry, who will benefit from a marathon 40 days of intensive industry expertise, networking and mentorship in Amsterdam from late February.

by Agent Staff
Renew The Book, startup events, startup competition, events for startups
Image Source: Renew The Book

RENEW The Book is a startup event with a difference. Not only is it one of the newest startup events, and a competition for startups in the publishing industry: it’s also an entire, intensive business process that goes on for 40 days in the capital of the Netherlands, Amsterdam.

“Books have been under pressure, but if you use digital well… you will fight back.”

The title of this event—now in its second year—is entirely apt. That’s because the renewal of the book for the digital age is precisely the overall goal of the organisers.

As program director Jan Paul Grollé states: “It all comes down to making the book, in its traditional form, compete with all the digital media. Until now, books have been under pressure, but if you use digital well, then, actually, you will fight back and get more read again.”

Renew The Book is the world’s first book innovation startup accelerator, aimed at publishing entrepreneurs who are passionate about improving the ways people read, write and share literature and non-fiction books.

The program is an initiative of the Dutch Publishers Association and is organised by Rockstart, the perfect interface of publishing and the world of startup business development and acceleration.

For 40 days, five publishing startup companies will be based in Amsterdam, learning from mentors and industry leaders as they focus on their product design, market fit and business model, as well as gaining access to publishers, retailers and other stakeholders in the book sector.

The intensity of the process means that only five companies are accommodated, but with the stakes so high—not only do participants have the benefit of the intensive 40-day program, but there is also €15,000 up for grabs for the winner of the process, and all for zero equity—means that startups and innovators in the book industry should be penciling in an application for next year’s event already.


Renew The Book – What You Need to Know

Here is a breakdown of the main points of Renew The Book, and what makes it an event of note for startups in the book sector.


1. What is Renew The Book about?

Renew The Book Startup Competition (second edition) is an event during which five startups, chosen from a selection process, will spend 40 days in Amsterdam, focusing on innovating the publishing and book industry, and learning how to grow their businesses, advised by expert mentors and industry professionals.


2. Where and when does this year’s event take place?

Renew The Book Startup Competition will take place between February 23 and March 31, 2021, at Rockstart, Amsterdam.


3. Key takeaways from last year’s Renew The Book.

The previous edition focused on embryonic startups that wanted to establish a problem/solution fit. The organisers:

  • Hosted multiple networking events
  • Helped overcome startup specific challenges
  • Connected all startups to industry stakeholders which resulted into field pilots and business collaborations
  • Portrayed all startups in relevant media
  • Helped find follow-on funding for all startups

Here is a short video outlining the various aspects of the process:

video source: Youtube


4. What will be happening this year?

This year’s edition will be focused on more mature startups and will seek to help them overcome their challenges and grow their business.


5. Why should startups attend Renew The Book?

Startups will go through a rock solid curriculum powered by expert mentors and will connect with industry partners, book publishers and experts who can help them improve their business. The program is the first to focus exclusively on innovations within the publishing industry and provides several benefits, such as a great network, strategic advice, and a monetary prize of €15,000 for the winner.


6. Details of admission / application

Applications for this edition of Renew The Book have closed already. However, if you would like to be connected to the Renew The Book network, stay updated by filling in this form.


Renew The Book, startup events, startup competition, events for startups

Image Source: Renew The Book


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