10 Useful Guides to the Best Tech Tools for Startups

These 10 tech tools for startups are indispensable if you want to spend more time developing your business, and less time bogged down in mundane tasks.

tools for startups
Image source: iStock

Building a startup is a daunting task, so it’s important to stay organised and make sure you’re keeping track of every aspect of your business. Luckily, there are plenty of tech tools out there designed to help entrepreneurs which can take a lot of the pressure off; content management tools such as Google Drive, Dropbox and WordPress; sharing and marketing platforms; and specific products such as Salesforce. Of course, it takes time to to learn how to use these, and the following guides will serve as indispensable primers to these tech tools for startups. All will help the beginner get off the ground, and help to keep the more seasoned user on track.

 

1. ‘Google Drive: A Beginner’s Guide’

Image Source: Amazon

Google Drive is a great tool for unpredictable startup life. It enables you to access your files on the web, on your hard drive, and while travelling. This makes it one of the indispensable tech tools for startups It also allows your teams to collaborate from different corners of the globe in a more efficient way than email. Steven Dota’s guide takes beginners through the basics with a plethora of tips on working on- and off-line with Google Drive to benefit your business. It’s a comprehensive guide that will get you off the ground with one of the great tech tools for startups.

Buy it here >

 

 

2. ‘Dropbox Essentials’

 

 

Image Source: Amazon

DropBox is perhaps the best-known file sharing tool in the world, and for good reason. It provides a secure home for your business’s most important information. It allows you to share, sync and backup your files, making teamwork easier. The combination of security and fluid shareability makes it one of the great IT tools for startups. The software is used by over 4 million businesses already, allowing the transfer of huge chunks of data. Bill Gallagher’s DropBox Essentials is indispensable if you’re still using USB keys and flash drives, or even CDs to deliver and store your data or backup important business data. If you’re unfamiliar with the concept of cloud storage, this is your way in. Once you cross this threshold, you will never look back!

Buy it here >

 

 

3. ‘Salesforce CRM – The Definitive Admin Handbook’

 

IMAGE SOURCE: Amazon

Customer-Relations Management is a crucial area for any new business, so it’s important to have the right tools aiding you. Salesforce develops brilliant CRM solutions, providing business software on a subscription basis. Salesforce’s speciality packages include sales, service, marketing, community, analytics, apps and the Internet of Things. Of course, you will want to get the most out of these amazing solutions, and with the third edition of Paul Goodey’s best-selling guide, Salesforce CRM – The Definitive Admin Handbook, you won’t put a foot wrong.

Buy it here >

 

 

4. Powerpoint: ‘Beyond Bullet Points’

 

Image Source: amazon

Microsoft PowerPoint is one of the all-time great presentation aids, and the strength of Cliff Atkinson’s brilliant Beyond Bullet Points is that it properly focuses on PowerPoint as an aid; a complement to the real meat of your pitch, which is your presentation style and ability to hold the attention of an audience. Communications expert Atkinson shows you how to harness the power of effective storytelling, with subtle slides that do not distract.

Buy it here >

 

 

5. ‘The Unofficial Book on Hootsuite’

 

Image Source: Amazon

Social media is an integral part of creating buzz about your brand, but with the busy-ness of startup life it can be hard to manage multiple accounts and platforms. Hootsuite provides a solution by streamlining all your accounts to one dashboard, while also improving security and giving you insightful analytic information. One of the great one-stop social media tools for startups. If you are new to this, it would be advisable to pick up Mike Allton’s brilliant The Unofficial Book On HootSuite: The #1 Tool for Social Media Management. It’s a low-cost primer, clearly setting out all of the main points you need to know for coordinating a multiple-platform social media campaign.

Buy it here >

 

 

6. ‘How to Use Mailchimp for Beginners’

 

Image Source: amazon

For anyone new to email marketing, Adam Netherlund’s book, the aptly titled How to Use Mailchimp for Beginners, is a fantastic primer in the subject. It’s a great introduction to the fundamentals of email marketing, as well as a no-nonsense guide around the different MailChimp templates available for newsletters, automated messages and targeted campaigns. Integration with many different e-commerce platforms means that MailChimp can send your customers emails tailored to their preferences and purchasing patterns. If you are intrigued, Netherlund’s book is a great starting point.

Buy it here >

 

 

7. ‘Social Media Research & Analysis’

 

Image Source: amazon

Social listening is not a tool, but a discipline and a mindset. It can be difficult to gauge how well your brand is performing online, not only creating a niche for monitoring tools like Brand24, but also an entire school of thought: that’s social listening and social media monitoring. Of the many guides and papers written, Amy Jauman’s book, Social Media Research & Analysis, is an excellent starter on how to use social media platforms to identify what influences consumer behaviour; track analytics; interpret findings and make adjustments to optimise your performance; as well as using keywords to find your core audience and identifying the measurable social media results.

Buy it here >

 

 

8. ‘Running Your Kickstarter Campaign’

 

Image Source: Amazon

Sometimes the toughest aspect of getting your business off the ground is finding enough money to fund it. Kickstarter is the biggest crowdfunding platform in the world for creative projects, so if your business is involved in design, photography, music, games or art it could be a great way to find donors to finance your startup. For those new to the concept of crowdfunding, why not take a leaf out of MCA Hogarth’s book, From Spark to Finish: Running Your Kickstarter Campaign. In her first year using Kickstarter, Hogarth ran four campaigns; all successfully, and all over-funded, some by an order of greater than 400%. All-righty, then; enough said, we think!

Buy it here >

 

 

9. ‘Instagram for Business’

 

Image Source: amazon

While there are tons of things that you can do to grow your business on the big three of Facebook, Twitter and LinkedIn, getting the most out of social media will depend on your keeping abreast with the latest innovations and platforms, such as SnapChat and Instagram. The latter has emerged as a particularly potent way of relating your message through visual storytelling. Instagram for Business will show you how to turn the first page on this latest chapter for your business.

Buy it here >

 

 

10. ‘WordPress for Beginners’

 

Image Source: Amazon

WordPress is the most popular content management platform in the world, so it should definitely be considered seriously if you want to have a website for your business. By providing thousands of themes and plugins that can be easily customized to suit your needs, WordPress makes web-design accessible to nearly everyone, making it one of the essential tech tools for startups. For newcomers who need a guide to the nuts and bolts, check out Andy Williams’s WordPress for Beginners, a fantastic introduction to what the system can do for your business.

Buy it here >